User Guides
GA4 Integration
Connect experiments to Google Analytics 4 for audience-based targeting.
Mojito integrates with Google Analytics 4 to sync experiment audiences and leverage GA4's reporting capabilities.
Setting Up the Integration
- Navigate to your property settings
- Open the Integrations tab
- Click Connect GA4
- Authenticate with your Google account and select the GA4 property
How It Works
When the GA4 integration is active:
- Experiment variant assignments are synced as GA4 audiences
- You can use GA4's reporting tools to analyze experiment performance alongside your existing analytics data
- Audiences are updated automatically as users are assigned to variants
Requirements
- A Google Analytics 4 property
- Admin access to the GA4 property for initial setup
- The Mojito SDK must be configured to send tracking events