Setting Up Experiments

Once you have a project and property set up, you can start creating experiments.

Creating a Feature

Features represent individual experiments. To create one:

1. Navigate to your property
2. Click Create Feature
3. Enter a feature name and key (the key is used in your SDK code)

Adding Variants

Each feature needs at least two variants — a control and one or more treatments:

• Control (0) — The default experience
• Treatment (1+) — The alternative experience(s) you're testing

Configuring Traffic Rules

Rules control how users are allocated to variants:

1. On the feature page, create a new Rule
2. Set the sample rate — the percentage of eligible traffic included in the experiment
3. Set the traffic distribution — how traffic is split between variants

Publishing and Launching

After configuring your feature:

1. Publish your configuration to make it available to the SDK
2. Launch the rule to start allocating traffic

Lifecycle

Experiments follow a lifecycle: Draft → Staging → Live → Stopped. You can stop a running experiment at any time and choose a winning variant.